2027

Sponsorship

Proposal

Be a part of the Sturdy Dirty Enduro and Dirty Downhill Family

WOMEN’S MOUNTAIN BIKE EVENTS IN THE PACIFIC NORTHWEST

At Sturdy Bitch Racing, our team of six women is dedicated to building a vibrant, inclusive, and empowering mountain biking community across the Pacific Northwest. We break down barriers for LGBTQIA+, BIPOC, and adaptive riders, welcoming all identities, backgrounds, and skill levels to embrace the grit, connection, and joy of the trails. Our movement extends far beyond race days: through year-round community trail building events, inclusive group rides, and family-friendly race activations, we cultivate lasting friendships, foster environmental stewardship, and inspire future generations to ride boldly.

We invite your brand to partner with us for our 2027 racing season featuring two highly anticipated events: the Sturdy Dirty Enduro and the Dirty Downhill. The Sturdy Dirty has sold out nearly every year of its 13-year tenure, while the Dirty Downhill has built a passionate, rapidly growing following in just three years. By sponsoring Sturdy Bitch Racing, your brand gains high-impact visibility among thousands of active outdoor enthusiasts while directly supporting a proven, purpose-driven community that celebrates diversity, confidence, and maximum fun on two wheels.

Sturdy Dirty Enduro

The Sturdy Dirty Enduro is a renowned women-focused mountain bike enduro race in the U.S., and 2027 will mark the event’s 14 year. The race brings together over 300 racers, 100 volunteers, sponsors and spectators for an all day event that combines camaraderie, racing, themed aid stations, and possibly costumes. The race has not only sold out annually, but has done it some years in less than an hour, marking how popular the it continues to be for both new and returning racers. The Sturdy Dirty is well known for combining a technical challenge with a supportive, fun community.

  
    
        Level
        Cash Support
        Product Support
        Billing Promotions
        Event Space
      

    
        Title
        $2,500
        $1,000
        All, directly under the event name
        20x10
      

        Presenting
        $1,000+
        $500+
        All, with higher billing than other sponsors
        10x10, priority for larger space as available
      

        Supporting
        $500+
        $300+
        Most
        10x10
      

        Product Only Support
        N/A
        $300+
        Website and event sponsor signs; raffle promotion
        None
      

        Community Partner
        N/A
        Raffle entries valued at $300+
        Website and event sponsor signs; raffle promotion
        Limited number of 10x10 spaces available
      

  

“Sturdy changed everything for me. I discovered enduros, built real skills, and found a community I never want to lose. In just two years, it’s become the heart of my summer. My only regret? Not starting sooner. You don’t stop playing because you get old, you get old because you stop playing. Thank you to the Sturdy B’s for keeping the stoke alive!”

~Sturdy Dirty Enduro Racer

Dirty Downhill

Hosted in collaboration with the NW Cup, the Dirty Downhill is a women-focused downhill race that pairs challenging, technical terrain with an approachable, electric environment. By cultivating a space where riders of all skill levels feel empowered to push their limits, the event focuses on building confidence, fostering lasting community, and delivering maximum fun alongside fast-paced racing.

  
    
        Level
        Cash Support
        Product Support
        Billing Promotions
        Event Space
      

    
        Presenting
        $2,000+
        $1,000+
        All, with higher billing than other sponsors
        10x10 space, with priority for larger space as available
      

        Supporting
        $1,000+
        $500+
        Most
        10x10 space
      

        Product Only Support
        N/A
        $300+
        Website and event sponsor signs; raffle promotion
        None
      

        Community Partner
        N/A
        Raffle entries valued at $300+
        Raffle only
        Limited number of 10x10 spaces available
      

  

Goals for Sponsorship

Here’s how we’ll measure our impact and success

We build community through inclusive mountain bike events that promote your brand and foster engagement. By encouraging collaborative promotion, we align goals and enhance the experience for all.

Success is measured through feedback, social media analytics, and attendance. Post-event surveys help us refine our approach and improve future events.

Engage over 1,000 riders, volunteers, and spectators, fostering inclusivity and elevating the racing experience.
Increase social media reach by 25% through strategic sponsor collaboration that boosts user engagement and brand visibility.
Host 10 interactive events via trail work parties, group rides, and mountain bike race events by October 2027.